Revision for 1B

·      Genre - a style of art, music or literature. 

·    Narrative - a spoken or written account of connected events; a story.

·    Representation-the description or portrayal of someone or something in a particular way.

·    Audience - the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

·    Media language - Media language refers to the ways in which media producers make meaning in ways that are specific to the medium in which they are working and how audiences come to be literate in ‘reading’ such meaning within the medium.    

•Camera work

Close up of hanging phone links to barthes enigma code, as it shows the relationship is over the phone line is dead.

ECU of the dead flies, todorovs disequilibrium she's returning to a place where she's felt a lot of pain its been left how it was ( Ms.Havisham esc). 

•Sound

Hello from the other side, when she is on the phone links to todorovs narrative theory about the recognition that there has disruption of the equilibrium because she is trying to reach out. 

The faint sound of the dialogue behind the music Semantic code allows us to understand the strength of the relationship 

•Editing

B&W overlay to show she is going to be reminiscing about the past. Barthes symbolic code as B&W usually symbolises flashbacks or past events. 

•Mis en scene

use of closing cell phone, barthes action code as the closing of the phone is there to show the man is done with trying. Cultural codes to an extent. 

•Additionally identify aspects of narrative using theory Todorov and Barthes

(2014) (b) Apply the concept of genre to one of your coursework productions. [25]

Make sure you have a line of argument and plenty of examples to back them up.

Genre

The music video belongs to the indie genre but within this genre exist other sub genres

which our video can be associated with i.e. pop, folk rock and rock as a

generalisation. Seeing as the song for our video belongs to a genre where the sub

genres have many overlapping conventions it was easy to apply them to our 

production. One of the conventions for folk music is that is it quite religious and seeing

that song itself is based of a biblical story bout the affair between Bathshba and David

we included repeated close ups of candles within our video as they have a symbolic link

to religion in their use during prayers. The candles can also be seen within Jeff

Buckley's video for 'Hallelujah'. The candles have a metaphysical link as well as within

the song Buckley references the 'light' which connote the light from the gates of

heaven. This links to Barthes symbolic code. We also appeal to the pop genre

convention of having a love based narrative, or example in Robbie William's 'Angels'

where he compares his lover to angel. Within our video however, the narrative links 

more to a broken love as established by the story of an affair within the lyrics. In our 

video we break the stereotypical conventions of a typical romance stories as we have 

included an LGBTQ couple within our video to challenge the heterosexual norms, as 

well as this, we have also challenge the conventions within a stereotypical heterosexual 

relationship with the female having more of the power as seen in the wide shot of Laura 

throwing the ring across the stream. This links to Queer theory as we have challenged the norms
of heterosexual relationships and expanded the representation of those who do not conform to
traditional gender roles. 

With the narrative story being about love and tragedy it links heavily to todorovs narrative 

theory. For example there is an equilibrium at the beginning with the characters being

initially engaged, we then have the disequilbrium as their loan is declined so the

marriage is called off resulting in the two falling apart. This part of the narrative links to

Barthes semantic code as it informs the audience of the state of the relationship. There

is then the recognition of the issue as young Will tries to find Laura to resolve the issue

but instead catches her cheating. The resolution comes when older Will can finally put

the memories of his ex fiancé to rest alongside her grave and this leads back to an

equilibrium but things are no longer the same. The way we have edited our video by

using a B&W overly for the flash backs also has helped us establish the genre. The

overlay gives our video a retro feel which is a code linked with the indie genre as B&W

often has connotations of the past and looking back at what was, which is precisely

what we have used it for in our video as Will is looking back on his past relationship.

This links to Barthes symbolic code as Will reminiscing on the past which shows he is

not over the relationship. We also used unsaturated colours within our music video as

this is a convention of the indie and rock genre, it is seen within Sundara Karma's

'young understanding' music video and sets this serious tone and this is something that

we felt we needed to include as it helps the audience understand we are dealing with

some difficult themes. Themes such as affairs and abuse within the relationship which

are prominent in pop songs about love for example Kelly Clarksons 'Because of you'.      

We have established the genre through our used of costumes, usually denim, borg 

Jackets and ripped jeans heavily feature in the costumes for indie music videos and so

we have incorporated this style into the video so the audience recognise the genre. We filmed in a
rural area away from a big town and this helped reinforce this theme of love as it makes the
couple seem like the world revolves around them. This was similar to what was seen in Adele's
'Hello' video  as the the locations is completely isolated. 

When we asked our focus group what they expected from a romance video they spoke of their
being a break up involved. As the video is based on Will looking back on his past relationship we
were able to use Barthe's open ended narrative as on the one hand we have the story of the young
couple and then as well as this we have the elderly mans story and how he's coping with the scars
of the relationship. This will appeal to our audience as they will be seeing something that they
expected from the genre.